From Goals to Growth: Building Your 2027 Marketing Plan

Don’t wait until January to start planning for 2027. Join us for a practical, hands-on marketing workshop designed to help business owners and marketers build the foundations of a clear, focused and actionable marketing plan for the year ahead. Presented by Natalie Porter, CIMPA Marketer of the Year (2024) and Founder of PlanIt. Using the proven SOSTAC® planning framework, we’ll guide you through the key elements of an effective marketing plan, from understanding where you are now and setting meaningful objectives, to choosing the right strategies, tactics and measures for success. You’ll leave with practical tools, templates and takeaways to help you turn your goals into action and start 2027 with a plan. WHAT WE’LL COVER • Reviewing your current marketing position • Setting clear objectives and outcomes • Defining your strategy and priorities • Choosing the right marketing tactics • Building an actionable 2027 roadmap • Measuring performance and success PLUS: Interactive breakout exercises, a 2027 Marketing Planning Workbook and networking with fellow marketers and business owners.